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How to Create and Send Marketing Emails

In this article, you’ll learn how to navigate the Email Marketing section in Followup CRM, create or choose a template, design your message, select recipients, and send or schedule a marketing email.

 

🚀 Step 1: Open Email Marketing

  • From the Dashboard, click Marketing in the top navigation.

  • This opens the Email Marketing list page where all campaigns are stored.


📋 Step 2: Review Existing Emails

Here you can:

  • View all marketing emails

  • Check campaign status

  • See high-level performance metrics

  • Use search and filters to find campaigns quickly

📊 Check Usage

Look at the Usage Meter (top-right corner) to:

  • Monitor how many emails have been sent

  • Confirm you haven’t reached your sending limit

If emails can’t be sent, check this first.


➕ Step 3: Create a New Email

  • Click Create New Email

  • Choose one of the following:

    • Use an existing template

    • Create a new template

    • Start from scratch

Select your template to open the Email Builder.


🧩 Step 4: Configure Email Settings

In the builder:

Left side → Settings

Set your campaign details:

  • Contact List

  • Optional Don’t Send To exclusions

  • Sender name

  • Sender email

  • Subject line

  • Preview text

  • Send now or schedule for later


🎨 Step 5: Design Your Email

Right side → Visual Builder

Use drag-and-drop components to:

  • Add or remove sections

  • Insert content blocks

  • Duplicate elements

  • Adjust fonts, spacing, alignment, and colors

  • Match company branding

You can also:

  • Add new layout sections

  • Customize background and link colors

  • Adjust email width and alignment

 


💾 Step 6: Save Your Work

  • Click Save Draft anytime to preserve changes

  • Update the current template or save as a new template for reuse


📤 Step 7: Review and Send

  • Click Review and Send

  • Confirm:

    • Recipients

    • Sender details

    • Subject line

    • Timing

  • Send immediately or schedule delivery


✅ Result

Your marketing email is sent and tracked directly within Followup CRM.